Tiger Beer donate $1 million to WWF and launches a joint artistic awareness campaign to spearhead a six year collaboration to combat illegal tiger poaching
“Can you imagine a world without tigers?” This was the question repeatedly asked on Wednesday as Tiger Beer and the WWF announced the beginning of their 6-year partnership to combat the illegal poaching of tigers throughout the world.
Tiger Beer is kickstarting the project with a $1 million donation to support WWF as they seek to uphold their ‘Tx2’ commitment to double the number of wild tigers in the world by 2022 – the next Chinese year of the tiger. The money will be used for a range of plans including ranger training, research and programs that engage local communities sharing habitats with tigers.
The number of tigers in the wild has dropped roughly 96% over the past 100 years, and there are as few as 3,890 left in the world, according to research by the International Union for Conservation of Nature. WWF identifies illegal poaching as the main cause for the decline.
To celebrate the start of its 3890Tigers Campaign, launched in tandem with the WWF partnership, Tiger Beer has commissioned six artists from six countries – Hua Tunan, Mademoiselle Maurice, Nick Gentry, Nootk, Kenji Chai and Tran Nguyen – to produce unique art works meant to inspire the next generation to take action to turn around the trend.
“Tigers are beautiful creatures that symbolise strength, courage and power, and it’s only natural that so much art in human history has been inspired by them. That is why we have chosen art as a way to express this together with our consumers,” said Roland Bala, managing director of Tiger Beer Cambodia.
The campaign officially launched on 30 May in Singapore, and will run until Global Tiger Day on 29 July. Those interested in the campaign can visit 3890tigers.com to view the artwork, and also to upload a ‘selfie,’ which can be turned into art through the use of AI-infused technology.