The Globe as you know it is changing.
Coming June 2019

  • More thought-provoking stories that inspire
  • Independent, free and member-supported
  • Vote for, pitch and commission stories
  • Member engagement with our journalists

To understand more about why you are so important to our member-supported initiative, we encourage you to read the following from our managing editor ~ Read more

The Globe as you know it is changing.

Since 2007, Southeast Asia Globe has been a space for some of the region’s best writers and photographers to take our readers behind the headlines into the stories that shape people’s lives. Every month, you could expect to pick up our latest print edition and find high-quality journalism, analysis and artwork waiting on every page. And since 2007, we’ve fought to uphold our promise of quality and independence to you, our readers.

But, like we said, the world is changing. Print publications just aren’t reaching the audiences they need to fulfil their promise of informing, educating and entertaining the public. Advertisers continue to invest in digital platforms while printing costs creep ever higher. Print may not be dead, but it’s fighting for its life. And we’re tired of waiting by a sickbed for its condition to improve. We want to be present at the birth of something new.

That’s why Southeast Asia Globe is relaunching as a member-driven platform featuring daily long-form features combining world-class journalism with enthralling art design and data-centered tech. Through our core pillars – Power, Money, Life and Earth – we are focusing in on the central issues that our readers have always engaged with most, with the same in-depth coverage of politics, business, social affairs and the environment that you’ve come to expect since 2007.

But leaving print behind us doesn’t just save our backs from lugging stacks of magazines across Southeast Asia. It opens up a global readership who don’t just want to read the news, but have a say in the stories that we tell and the way that we tell them. We’re not asking you to take out another magazine subscription – our stories are open to all. What we’re offering our members is a space where they can pitch and vote on the stories that they think deserve to be told. We want to inspire an engaged and active community of members who vote for, comment on and contribute to the stories that matter most to them. We want to work with our members to curate the way they engage with the news – not just as readers, but as an active extension of our editorial team.

That’s how we’re changing to bring you great stories. Here’s how we’re not.

We’re independent. Always have been, always will be. We’re not owned by any corporation or aligned with any state. We choose the stories that we tell, and the way that we tell them.

We’re creative. We’re not interested in churning out breaking news stories on the hour, every hour. We believe that the best stories are the ones that come alive on the page, digging deeper into the issues that shape Southeast Asia – and bringing you along for the ride. From our dedicated designers to our new software development team, our commitment is to constantly challenge ourselves to find new ways of reaching out to our readers.

We’re open. Challenging governments, NGOs and businesses to be transparent with the public means nothing if we keep our own readers in the dark. That’s why we will be completely open about why we tell the stories that we tell – and how we pay for them. Work with us to build something that endures where many media fail, and decide with us exactly where that money is going.

Above all, we’re optimistic. And yeah, we know what you’re thinking. Faced with impending climate collapse, the rise of right-wing authoritarian governments across the world, widening wealth and income inequality and deepening divisions rooted in race or gender or creed, it’s hard not to open the papers and feel the weight of the world pressing down. But we wouldn’t be doing this if we didn’t believe that when people work together, they can make their little corner of the world a more just, open and equal place.

And that’s why we can’t do this without you. We believe that across the globe is a community of people who care deeply about social justice, environmental action and press freedom – and who will join in to help make those ideals a reality. We’re not just holding our hand out – we need your voice to play a vital role in building Southeast Asia Globe into a leading space for progressive causes in the region. Tell us what stories the mainstream media is missing. Share with us the causes that matter most to you, and how we can champion those causes not just across Southeast Asia, but the world.

Our vision is clear. By 2025, we want to be recognised for building a great space for outstanding journalists from across the region to explore new ways of telling Southeast Asia’s most vital stories. Let’s bring together a community of engaged and loyal members who want to help reshape the media rather than just read it. And we want to reach a point where our readers, not advertisers, are the ones working to support our shared vision of an inclusive media.

We can’t do this without you. Let’s get together and build something that we all believe in.

If you’re interested in joining us, sign up to our newsletter, like us on Facebook, follow us on Twitter. And watch this space.

“Why is Facebook booming? Because people want to share”

By: Euan Black - Posted on: June 30, 2017 | Business

Prior to Inspire Asean’s social media business networking lunch, Southeast Asia Globe spoke to leaders at Havas Media about the importance of having a comprehensive social media strategy in a country where the smartphone reigns supreme

The spread of smartphones has seen almost five million Cambodians using Facebook.
The spread of smartphones has seen almost five million Cambodians using Facebook. Photo: Creative Commons

At a glitzy press conference held at the Raintree co-working space in Phnom Penh on Thursday evening, Havas Riverorchid launched the Cambodian arm of its digital agency, Socialyse. Southeast Asia Globe spoke to Olivier Gonzalez, Socialyse’s Global CEO, Anthony Keck, Havas Riverorchid Cambodia’s managing director, and Vishnu Mohan, CEO of Havas Southeast Asia and India, about Facebook’s dominance in Cambodia and the need for companies to engage with young Cambodians via mobile applications.

Olivier Gonzalez, Anthony Keck and Vishnu Mohan.
Olivier Gonzalez, Anthony Keck and Vishnu Mohan.

Why is now the right time to launch Socialyse in Cambodia?

Anthony: With [Cambodia’s expanding] internet penetration; with everything going towards social and digital and the use of mobile devices to access technology and information, the time is right.

There are a lot of people doing digital. A lot of companies have digital departments, but they’re not really experts. It’s not a criticism of those departments, but if you don’t focus, you’ll never become an expert in anything – and Socialyse is the bespoke, social business of Havas.

Specialisation is always better, especially in technology, which can be hard to understand. I don’t want to be critical of our Cambodian clients, but while they understand that you have to be on Facebook, they don’t know why. They don’t know what they can get out of it. At the moment, conversations about social media end there.

Facebook is by far the most used social media platform in Cambodia at the moment with an estimated 4.8 million users here. What benefits do other social media platforms offer Cambodian companies?

Olivier: Facebook is always the main social network. LinkedIn is the business social network. Twitter disrupts media. Snapchat is the camera company; how to tell a story with video. Instagram is coming soon: believe me, before Christmas, Instagram will launch [an office] here.

Why is Facebook booming? Because people want to share – video mainly, but also pictures and content.

Our role will be to manage the needs of the clients – how to predict, how to engage, how to prepare them to invest at the right moment with the right amount of money on Facebook. Not only to generate fans, but also to create a real strategy on the social network.

Recently, programmatic marketing has backfired for a lot of advertisers. A lot of advertisements have been placed by computers on websites that are deemed incongruous with the values of the client. How will the marketing world deal with this backlash?

Vishnu: I think you raise an important point, but most of the large organisations that this has happened to, such as Google and Facebook, are well aware of these issues. When you’re looking at a wide scope of things, your ability to predict what can go wrong is not 100% – sometimes you end up with these situations.

But these organisations recognise this and are continuously working towards eliminating these problems. The issues you mentioned are hiccups. They are not going to deter from the fact that [programmatic marketing] is here to stay and will only grow stronger.

Olivier: You talk about websites, but for a long time, I haven’t heard this word because we live now in an application world. Roughly 3 billion people are using social networks on their smartphones.

Therefore, in Cambodia, we will reach out directly to the app world. For [Cambodian users], Facebook is the internet. Do you want to buy a car today, tomorrow, or did you want to buy one yesterday? Thanks to our technology, I can tell Range Rover: “these guys will never buy one of your cars, they prefer Porsche”. This is the type of data we are collecting today.

This is why we are here. Because the market is booming. I’m just visiting, but when I look around, I see millions of millennials using smartphones – it’s amazing. It will be a massive storm for content, for creatives, and for media planners.

Does that mean all your advertising will go on these social media platforms?

Olivier: Today, if you look at the figures in the US and Europe, $70 out of every $100 – sometimes as much as $80 – is going to Facebook.

Vishnu: Facebook and Google basically take 80% – in some markets, even more, depending on the strength of the other social networks. And the strength of media platforms is also another factor that affects how people spend their ad money.

Olivier: This is why we created Socialyse: to analyse and to create value for clients on social networks. If you go straight to those platforms without the right tools, you will miss opportunities.