Sponsored: PPCBank is moving in a new direction and looking to grow together with Cambodia’s young generation
You don’t have to spend much time at the headquarters of the Phnom Penh Commercial Bank (PPCBank) to realise that this is not your typical bank. Star Wars characters duel with superheroes in the front lobby next to a freezer full of free ice cream for hot or hungry customers.
It’s a reflection of a makeover that began a year ago when the bank was purchased by a joint venture between South Korea’s JB Financial Group and Apro Financial Service Group, allowing it to offer some of the most efficient and reliable retail & SME banking services in the country.
But PPCBank also wants its customers, both current and prospective ones, to change how they think about banks. “We try to bring the fun,” said PPCBank President Andrew Shin.“Customers can bring their friends and kids to come here, so it is more friendly.”
The concept starts to make sense when you make that first trip to the bank and meet with the staff members at the heart of the mission. Whether you are looking for the highest fixed-deposit rate in the country, seeking loan or cash flow advice for your business or looking to open your first bank account, they will make it a pleasure.
“Our idea is that we have to approach customers and the large unbanked population more actively, meaning that rather than just waiting for them to come here we try to give them motive to come to the bank. We are looking for financial inclusion,” Mr Shin said.
Every transaction does not require a trip to the bank, of course, or even to an ATM. When you need to pay for things fast or want to check in on your accounts, PPCBank has an easy-to-use mobile banking application that allows you to get business done from your smartphone.
With the expertise and resources of JB Financial Group, one of South Korea’s most trusted and innovative banks, PPCBank is at the cutting edge of what’s possible in Cambodia. The bank’s strategy here is built around a young population that strives for a better quality of life and a brighter future.
“They are growing up and also their spending and income levels are growing as they get older, so we are targeting that young generation,” Mr Shin said. “We want to grow together.”