AirAsia rides virtual reality wave with 360° video campaign

By: Euan Black - Posted on: May 23, 2017 | Business

The low-cost airline has released a series of 360° promotional videos in a bid to boost tourism in the region

To commemorate Asean’s 50th anniversary, AirAsia has released a series of short virtual reality 360° videos celebrating Southeast Asia’s top tourist attractions, as well as some of its lesser known destinations.

The two minute films were put together by TaKanto Virtual Reality, which captured footage using the latest 360° technology, helicopters, paragliders, hot-air balloons and drones.

Highlights included island paragliding in Vang Vieng, driving Lamborghinis in Singapore, hot air ballooning over Myanmar’s Bagan temples, and swimming with turtles in Indonesia.

TaKanto managing director Ariel Talbi said virtual reality held a world of untapped potential for the travel industry.

“The latest developments in Virtual Reality make it an exceptional marketing tool for brands by offering immersive experiences to their clients,” he said in a news release.

“This 360 production was truly an extraordinary experience and we hope it will bring the beauty of Asean countries to millions of people.”

Globally, the virtual reality (VR) industry, which spans wearable headsets, smart glasses and 3D TV glasses, will record $7.1 billion in revenues by the end of the year, with that figure expected to rise to $75 billion by 2021, according to a recent report by Greenlight Insights.

The research firm predicted that while 65% of revenue in 2017 will come from headset sales, sales to businesses would account for 24.2% of total global VR revenue by 2021.