Inspire Asean set for Phnom Penh launch

By: Focus Asean Editorial - Posted on: July 14, 2016 | Business

Inspire Asean

On 20 July, Phnom Penh will be host to Inspire Asean, a business forum that brings together leading thinkers and entrepreneurs to share their knowledge, insight and inspiration with a new generation of business people and decision makers in one of the world’s most dynamic markets.

Keynote speakers will give a series of 30-minute lively and engaging presentations that will provide genuine takeaways for the audience. These presentations will be followed by a panel discussion where speakers and attendees interact closely while building on the knowledge imparted during presentations.

This year, the lead speaker is Chris J Reed, Global CEO and founder of Black Marketing, an official LinkedIn Power Profile and voted Asia’s Most Influential Digital Media Professional.

Going right down to the nuts and bolts of day-to-day business, Inspire Asean will offer guidance, knowledge and exchange that will allow attendees to enhance their growth and that of their company.

Sponsors for the event include Havas RiverorchidInternational Business Chamber of CambodiaSofitel Phnom Penh Phokeethra and Smart.

Inspire Asean speaker profiles:

Chris J Reed

Inspire Asean

Chris is the Founder & Global CEO of Black Marketing which is a global marketing consultancy that specialises in enabling LinkedIn for C-suite executives and entrepreneurs across the world. He has taken the company from one person in one country in 2014 to a full listing on the NASDAQ in 2016.

Chris has been named as an Official LinkedIn Power Profile 2012-2016, has one of the world’s most viewed LinkedIn profiles with 70,000 followers, hundreds of recommendations, is one of the top 100 most influential LinkedIn Bloggers and is an international best-selling author with his book LinkedIn Mastery for Entrepreneurs.

Chris has also been awarded Asia’s Most Influential Digital Media Professional by CMO Asia and The British Chamber of Commerce Singapore Small Business Rising Star 2015. His late grandfather always told him that it was: “not what you know, it was who you know” and LinkedIn has proved him right.

Topic: 10 top tips for how to use LinkedIn (and some for what not to do)

Chris Bryce

Inspire Asean

Chris Bryce is CEO at Dotfusion Digital Agency, operating out of Toronto, California and now, Phnom Penh. The Phnom Penh office has a unique focus on teaching, mentoring and surfacing creative digital talent.

Chris also has a role as a senior consultant with Razorfish Commerce, a global leader in planning and delivering e-commerce websites. He works with large brands like Amway, Home Depot, Cirque Du Soleil and Pepsi. Chris also oversees a digital analytics practice called The Analytics Bus Company and is a partner in one of Toronto’s largest co-working spaces called Welcome Space.

Chris is a Google Partner, certified in both Google Analytics and Google Tag Manager. He spends most of his time travelling between Canada, the US and Cambodia, helping organisations deliver and optimise their digital transformation through strategic foresight, innovation and analytical insights.

Much of the work Chris oversees is focused on creating a more engaging user experience across all the digital channels (web, mobile, social, email and media). To achieve a high performing and optimised digital experience, projects need to be informed by both emotionally driven creative and data driven insights. This is where intensive IA and UX work is enhanced and informed by data and insights.

Chris is most passionate at the intersection of technology, creativity, purpose and adventure. He is often found mentoring people on the use of creative and analytics software tools, creating house and techno music and is looking forward to further exploring Cambodia on his mountain bike.

Topic: Digital analytics and insights for business

Vishnu Mohan

Inspire Asean

Vishnu took up the responsibility of setting up the media network from scratch for Havas Group in Asia in 2005. The youngest international network has continued to grow aggressively under his watch and has emerged as a challenger brand well recognised for its unique positioning.

As the CEO of Havas Media Group Asia Pacific, he oversees offices in 18 countries in the region, spanning across 25 cities under the brand names of Havas Media, Arena Media, Havas Sports & Entertainment and specialist brands Mobext and Ecselis.

Having spent 20 years in the industry, Vishnu has worked across account management, strategic planning and agency management roles at creative and media agencies in India, China, Singapore and United Kingdom. Starting his advertising career with Y&R in India, where he looked after the Colgate Palmolive business, he moved to Euro RSCG (now Havas Worldwide) Singapore in 1995. Under his stewardship, Euro RSCG grew to be one of the most successfully integrated 360 agencies, winning the Agency of the Year at the very first Effies in Singapore.

Vishnu is a regular participant in regional and global industry event and has been invited on the jury of top festivals around the world. He is also on the board of the Asia Chapter of Mobile Marketing Forum and regularly speaks at industry events like Ad Tech, Festival of Media, Mobile Marketing Forum, and Asia Pacific Media Forum.

He is a passionate champion of the group’s global approach- Meaningful Brands – which outlines a huge opportunity for brands to reconnect with consumers. He holds an MBA from the Indian Institute of Management, Ahmadabad. Based out of Singapore, Vishnu likes to spend his free time with his wife and two young daughters.

Topic: Marketing – tryst with technology

Zoran Vasiljev

Zoran Vasiljev
Zoran Vasiljev

Zoran Vasiljev is the Chief Strategy Officer at Axiata Digital. In his role he is responsible for the design and implementation of the overall strategic direction of the Axiata Digital as well as portfolio management of the Axiata Digital assets. Zoran has over 20 years of international management and operational experience in the TMT sector. During his career, he engaged and led extensive consulting, operational and management projects in the EU, MENA and APAC regions. Prior to joining Axiata Digital, he held senior roles with StarHub, Arthur D. Little, Value Partners and Peppers & Rogers Group.

Zoran’s expertise lies in strategy & business development, business & operational models, marketing, customer experience, M&A, cost & efficiency improvements, project management and implementation. He also lectures and serves as advisor to a number of CEOs and is an esteemed and regular speaker at international conferences.

Topic: Interactive session  marketing strategy

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For more information or to purchase tickets visit inspire-asean.com